This Toolkit is designed to estimate the economic impact of cultural events and
activities that take place in England, Scotland and Wales. The tool can also be
used for projects based in Northern Ireland. There are 3 main sections:
works out the economic impact of a project
works out the monetary value of the social impact of a project
works out the level of Gross Value Added (GVA) generated by a project
All sections require you, the user, to enter information about your project. The
Calculators then generate a unique report for your project, containing estimates
about the impact your project has had on a particular geographical area.
Anyone involved in delivering cultural events and activities who is interested in
evaluating the impact of a project on a particular area.
Researchers working on behalf of cultural projects.
Funders and policy-makers (working for the cultural sector) may also be interested
in accessing the Toolkit, with a view to promoting its use as part of a project
Whether you want to find out the economic impact, social return on investment, or
gross value added generated by your project, you will need to collect some data
– about your audience, funders, and your organisation.
Once you have collected this data, you will need to allow some time to clean and
analyse the data before entering it into the online calculators (instructions will
be given on how to do this). The toolkit will then auto-generate a PDF summary report
containing the economic impact, social return on investment and/or gross value added
generated by your project.
For a quick guide to the questions you will need to ask, please click
here. For a more in-depth guide to the steps involved in designing, carrying
out and analysing your research, please click here.
All data entered into the Economic Impact Toolkit applications will be stored securely
by The Audience Agency. Data will not be passed on to any third parties or used
for marketing purposes in accordance with the Data Protection Act 1998. For more
information, see our User Agreement